What Makes a Great Children’s Book Illustrator? (And How to Choose the Right One)

By Kezzia Crossley

If you’re writing a children’s book, finding the right illustrator is one of the most important decisions you’ll make. A great illustrator doesn’t just draw pretty pictures—they help shape your story, bring your characters to life, and create visual magic that speaks to young readers.

But what actually makes someone a great children’s book illustrator?

1. They Understand Storytelling

Great illustrators think like storytellers. They consider character development, pacing, and how each illustration contributes to the emotional arc of the book—not just how it looks.

2. They Know How to Engage Young Audiences

Children respond to artwork that’s expressive, playful, and easy to connect with. A skilled illustrator understands child-friendly design—clear shapes, vibrant emotions, and visual cues that support comprehension.

3. Their Style Matches Your Vision

Whether whimsical, painterly, or graphic, your illustrator’s style should complement your story. Look through portfolios and ask yourself: Can I picture my book in this style?

4. They Collaborate (Not Just Create)

You want someone who values communication, respects your vision, and brings creative ideas to the table. A great illustrator will ask thoughtful questions and guide you through the process.

5. They Understand Book Formatting Basics

From page bleeds to trim sizes and text placement, an illustrator who’s experienced with children’s books will understand how artwork works in the final printed format.


Kezzia Crossley is a Canadian illustrator and independent publishing partner behind The Painted Acorn. She helps self-publishing children’s book authors bring their stories to life with heartfelt illustrations, thoughtful layout, and handcrafted book design. Learn more at thepaintedacorn.ca

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Do You Need an Illustrator for Your Children’s Book? (And What to Look For)