How to Market Your Children’s Book After Publishing (Indie Author Guide)
Publishing your children’s book is a huge milestone—congratulations! 🎉 But once your book is out in the world, a new question arises: how do I get it into readers’ hands?
The good news? Marketing doesn’t have to be overwhelming. With the right strategies (and a little creativity), you can build excitement, connect with families, and grow your audience—all while staying true to your story.
Here’s a step-by-step guide to marketing your children’s book after publishing.
1. Start with Your Launch Plan
Your book launch is more than a date—it’s your first chance to create buzz. Think of it like a celebration of your story.
Host a virtual storytime reading on Zoom or Instagram Live.
Share a book trailer (even a simple slideshow with music works beautifully).
Offer a launch giveaway—signed copies, bookmarks, or coloring pages.
✨ Pro Tip: If you worked with an illustrator, ask if you can share sketches or behind-the-scenes artwork. Readers love seeing the creative journey.
2. Connect with Schools and Libraries
Children’s books thrive in community spaces. Reach out to local schools, daycares, and libraries to offer:
Author visits (virtual or in-person)
Storytime sessions
Activity sheets tied to your book’s theme
Many librarians and teachers are actively looking for new books to share with kids, especially from indie authors.
3. Use Social Media Intentionally
You don’t need to be everywhere online—choose one platform and show up consistently.
Share illustrations and spreads from your book.
Post short read-aloud clips (kids love seeing the author’s face).
Create behind-the-scenes posts: your writing space, inspiration, or early sketches.
✨ Keep it light and joyful—your posts should feel like an extension of your book’s spirit.
4. Build Relationships with Reviewers
Book reviews build trust. Look for:
Parent bloggers who feature children’s books
Instagram/TikTok creators who review picture books
Goodreads groups for children’s literature
Send a kind, personal message with a copy of your book. The goal isn’t just promotion—it’s connection.
5. Create Marketing-Ready Materials
Make it easy to share your book by preparing:
Social media graphics (quote cards, spreads, character highlights)
Printable coloring pages or activity sheets (kids love these!)
Short video clips or reels
At The Painted Acorn, I often create these marketing extras for authors alongside their illustrations—because having them ready makes promotion simple and stress-free.
6. Think Long-Term, Not Just Launch
Marketing isn’t a one-week sprint. Keep your book alive by:
Sharing it at seasonal events (back-to-school, holiday gift guides).
Reaching out to bookstores about consignment or local author sections.
Adding it to your email signature or website bio.
Remember: every time you talk about your book, you’re planting seeds. Some will sprout months later.
Conclusion
Marketing a children’s book doesn’t have to feel like shouting into the void. When you approach it with heart and intention, it becomes an extension of your story—another way to connect with families and inspire children.
Whether you’re launching your first book or building momentum for your next, remember: you don’t have to do it alone. Support, resources, and community are out there—your book deserves to be seen.
❓ Frequently Asked Questions About Marketing a Children’s Book
Q: Do I need a website to market my children’s book?
A: A website isn’t required, but it’s very helpful. Even a simple one-page site gives you a central hub for parents, schools, and bookstores to find your book and contact you.
Q: Should I pay for ads to market my children’s book?
A: Ads can work, but they aren’t always the best starting point. Most indie authors see more success focusing first on free strategies like school visits, libraries, and social media. Ads can be added later once you’ve built some organic traction.
Q: How long should I keep marketing my book after launch?
A: As long as possible! Children’s books don’t go out of style quickly, so steady, light promotion over months (or years) helps your story stay visible.
Q: What marketing materials should I prepare ahead of time?
A: At minimum, have a few social media graphics, a short bio, and activity sheets or coloring pages. These make it easier to pitch to schools, libraries, and parent groups.