What Makes a Great Children’s Book Illustrator? +10 Tips for Authors
By Kezzia Crossley
Struggling to find the right illustrator? This guide breaks down five essential qualities—from storytelling skill to print formatting know-how—to ensure your vision shines on every page.
If you’re writing a children’s book, finding the right illustrator is one of the most important decisions you’ll make. A great illustrator doesn’t just draw pretty pictures—they help shape your story, bring your characters to life, and create visual magic that speaks to young readers.
But what actually makes someone a great children’s book illustrator? (If you're wondering how long illustration takes, this post breaks it down step-by-step.)
1. They Understand Storytelling
Great illustrators think like storytellers. They consider character development, pacing, and how each illustration contributes to the emotional arc of the book — not just how it looks.
2. They Know How to Engage Young Audiences
Children respond to artwork that’s expressive, playful, and easy to connect with. A skilled illustrator understands child-friendly design — clear shapes, vibrant emotions, and visual cues that support comprehension.
3. Their Style Matches Your Vision
Whether whimsical, painterly, or graphic, your illustrator’s style should complement your story. Look through portfolios and ask yourself: Can I picture my book in this style?
4. They Collaborate (Not Just Create)
You want someone who values communication, respects your vision, and brings creative ideas to the table. A great illustrator will ask thoughtful questions and guide you through the process.
5. They Understand Book Formatting Basics
From page bleeds to trim sizes and text placement, an illustrator with children’s book experience understands how artwork functions in a final printed format. They’ll leave room for titles, avoid putting key details in the gutter, and ensure every spread is both beautiful and technically sound.
6. They Know How to Pace a Story Visually
Great illustrators think in page turns. They understand how to slow the reader down, build anticipation, and highlight emotional moments through visual rhythm — not just action.
7. They Tailor Their Work to the Target Age Group
The way you illustrate for toddlers is very different from how you illustrate for early readers. A great illustrator adjusts complexity, color, and detail to suit your story’s intended age range.
8. They Deliver Print-Ready, Professional Files
From file formats to color modes, a skilled illustrator prepares artwork that meets printer specs — including bleeds, trim, and resolution. This avoids costly printing issues later.
9. They Ask Smart Questions and Listen
Illustrators who care about your book will dig deeper. They’ll ask about your characters, the mood of the story, your publishing plans — and they’ll truly listen to your answers.
10. They Genuinely Love What They Do
Great children’s book illustration is fueled by passion. Look for someone who lights up when talking about story, color, and character. That love shows in every finished page.
✨ Ready to work with an illustrator who brings heart, storytelling, and print-ready polish to every page? Explore illustration services at The Painted Acorn or book a free consult to share your story.
Want to see examples of professional children’s book illustration? View the portfolio.
Kezzia Crossley is a Canadian illustrator and independent publishing partner behind The Painted Acorn. She helps self-publishing children’s book authors bring their stories to life with heartfelt illustrations, thoughtful layout, and handcrafted book design. Learn more at thepaintedacorn.ca